When we visit race tracks, we look for interesting marketing ideas and this one definitely caught my eye...
We observed this kids bus taking younsters around through the pits where they would otherwise not be allowed and that increased their interest in going to the races.
This one small gesture could conceiveably bring many more families to the events and foster an atmosphere conducive to growth among the community.
How many of those young people go home dreaming of racing some day? This is exactly how it all starts for many race car drivers.