Customers of VP Racing Fuels will enjoy a whole new user experience when they visit its newly redesigned website at vpracingfuels.com, according to Steve Scheidker, VP’s Executive Director-Marketing & Communications.
“In addition to fuels that make more horsepower and torque with reliable consistency, VP has a true competitive advantage with a product portfolio of nearly 70 fuel blends and our ability to custom formulate fuels for virtually any niche racing application,” said Scheidker. “But many customers have told us it can be confusing to determine their best fuel option with so many available. In response to this concern, we reconfigured our website to make it easy for customers to zero in on the most appropriate VP fuel to meet their needs."
"Because the new site is segmented by racing application—circle track, drag racing, motocross or karting, for example—a visitor need only click on his/her application to find a list of fuels relevant to them," Scheidker continued. "No longer will a motocross rider have to search through drag racing fuels to find what they're looking for, or vice versa. The relevant documentation frequently required by racers and engine builders such as fuel specs, MSDS forms, Tech Bulletins, etc. will be easy to find as well."
The new website also makes it easy for customers to tap into the expertise available on VP's Tech Support staff. By filling out and submitting a Tech Question Form online, a customer can typically expect a response via email the same day or at least within 24 hours.